Becoming a Coach (Part Two)

In part one of this blog series on Becoming a Coach I talked about the rapidly growing coaching industry. The industry is growing 18 percent a year according to a MarketData Report in 2007. People all over the United States are deciding to become coaches.

There are many different types of coaches. This blog will focus on the different types of coaches and I will also let you in on a little secret at the end so be sure and keep reading. Here are the different types of coaches:
  • Business Coach: A business coach works mostly with owners of small to mid-sized businesses. The coaching tends to focus on sales, marketing, management, and leadership.
  • Executive Coach: An executive coach works with executives, usually within mid-sized to large organizations. This type of coaching focuses on building a team, managing and leading people, and avoiding blind spots.
  • Life Coach: A life coach can work with almost anyone. Many life coaches find niche markets because the overall market is so large. The coaching focuses on creating a path for your life.
  • Career Coach: A career coach works with people in transition. A lot of times this type of coach will work with people unhappy in their career or people who have recently been laid off.
Other types of coaching or titles for coaches: Leadership coach, Success coach, Transition coach, Goals coach, Entrepreneur coach, etc.

If you are looking to get into coaching, these labels might overwhelm you. But I will let you in on a little secret. There really is only one type of coaching, and that is life coaching. What separates you is who you decide to target. A coach simply helps someone get from point A to point B. A coach is a guide, an accountability partner. A coach helps you overcome bad habits. A coach helps you figure out where you are now, where you want to go, as well as helping to develop a plan to get there.

Why is life coaching the only real type of coaching? Because life encompasses all of those other types. We have coached a lot of executive and small business owners and more often than not, our focus is on what’s right, what’s wrong, and what’s missing in their life. They need clarity more than anything. Clarity comes from clearly defined goals and action plans. As a coach, focusing on goals, on what’s next in life is how I can help my clients become the best versions of themselves.

If you want to become a coach, first commit yourself to helping other people help themselves by helping them clearly define their goals and holding them accountable to the action steps. Then determine what market you will focus on. Feel free to give yourself a title. But whether you are a life coach, business coach, or career coach, remember why you are in this business. Do not limit yourself to a title or label. Keep it simple and success will follow.

Be sure and come back next week for Part Three of this series on Becoming a Coach, which will focus on Coaching Certifications.

Billy Moyer is the co-founder of SOS Leadership Institute, a company committed to developing leaders that make a difference. He also co-founded the SOS Coaching Network that helps coaches build successful businesses by offering customized content, coaching, and other tools. Essentially, Billy is a Coach to Coaches.

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