If you’ve been following this blog for awhile, you know that we write about What Matters Most a lot. In fact, it’s a foundational principle of the SOS Leadership business model. We strive to empower and equip leaders to make a difference with a focus on what matters most to them. But the question is:

I mean, do you really know? In your gut? In your mind? And most importantly, in your heart?

Goethe’s powerful quote reminds us that we absolutely need clarity about what matters most because life is too short to have things that matter least prioritized above what’s most important to us.

Genuine leadership is most alive when there is clarity of purpose. It would be nice if we could just open a fortune cookie and find our life’s purpose spelled out for us, but it’s not that simple. It takes time and deep personal reflection to uncover what we’re called to do with our lives.

Perhaps now is the time to invest the time and energy in discovering what matters most to you. Block off some quiet time in the days to come and take the next step. You’ll be glad you did.