SOS Leadership welcomes Beth Armstrong

March 29, 2017 – Austin, Texas – SOS Leadership is proud to announce the addition of Beth Armstrong to our team. Beth will serve as an SOS Coach and will be the Managing Director of the Gr8 Women Leaders program in Central Texas.

Gr8 Women Leaders is a six-month leadership development and coaching program designed for professional women who are committed to leadership growth and goal achievement. This elite group of like-minded women gathers monthly for a facilitated, interactive workshop that focuses on leadership development, achievement, learning, and accountability. Each leader also commits to
monthly one-on-one coaching.

More than 100 women have gone through the Gr8 Women Leaders program in Central Texas over the past three years and it continues to expand outside of Texas. Beth brings years of experience and a burning passion to fully develop the potential of women. This makes her the ideal fit to lead the Gr8 Women Leaders program.

“Beth is passionate about leadership and serving others,” Bill Moyer, CEO of SOS Leadership said. “We are very excited to bring her on board to lead Gr8 Women Leaders in Central Texas. Her passion and energy will help the program thrive and she will absolutely help build up leaders who make a difference.”

Beth was born and raised in Waco, TX and is a proud Baylor alum. She has been married for almost 17 years with two kids, Hunter and Ella. She began her professional career as a teacher where she felt called to impact the lives of students. After four years, she realized that while the calling to serve others was correct, the profession was not. Shortly after leaving the field of education, she began a career in pharmaceutical sales. It was in the sales world that her desire to learn more about leadership began.

During Beth’s time in pharmaceutical sales, is also when she began volunteering with the Junior League of Waco-an organization focused on improving the community and developing the potential of women. Concluding her 14th year and serving as President of this organization, she believed so strongly in the importance of developing the potential in every woman that she began looking for opportunities to do just that.

Beth states, “I more convinced than ever of a great need for women’s leadership development and for women lifting up other women that I’m thrilled to be able to partner with SOS Leadership and Gr8 Women Leaders to do this full time. I can think of no better legacy to leave my own daughter than a lifetime of serving other women.”


SOS Leadership Institute LLC is a leadership development resource center that provides training, coaching, and consulting to organizations and leaders all over the world. SOS helps leaders get the most out of themselves and those they lead to improve performance and results. SOS often serves as a Tour Guide for leaders who want to grow. SOS Leadership is headquartered in Austin, Texas and was founded in 2008 by Bill and Billy Moyer, a dynamic father and son team.

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