Bring Your Leadership to Life!

Today is the final day of the new blog series entitled Bring Your Leadership to Life! Thank you for joining us throughout the month of March as we featured guest bloggers who shared their perspective on how they bring their leadership to life! This blog series highlighted the theme of the 2nd Annual Evening for Austin Leading Ladies, which took place Wednesday, March 26, 2014. Over 200 amazing women leaders came together for a night of inspiration, networking, and learning!

Alexis Adauto Ferguson began her 21 year career in advertising while she finished her BBA in Marketing from UTEP in El Paso, Texas. After graduation, she packed up her Mustang and drove to Austin on a wing and a prayer. Since moving to Austin, she has worked with creative powerhouses and Fortune 100 companies. Reinventing herself – she is now a turn-key entrepreneur with Rodan + Fields. This new opportunity takes the best of what she learned over the last two decades to build something for herself and her family while helping her team do the same thing for themselves. 

I was always the person who wasn’t afraid to step up and take the lead when the situation arose. It was natural for me to problem solve on the fly and keep the momentum moving forward. Looking back, I think that is why I had such amazing experiences and opportunities. I raised my hand when others wouldn’t or couldn’t. It was part of who I was (thanks Dad and Mom).

However, I didn’t really think of myself as a leader, I was a doer. Someone to get things done and do them well. If I happened to be in a titled leadership role, I was still a doer who happened to be president of the organization.

It wasn’t until getting into my business with Rodan + Fields that I truly felt the responsibility of leadership. This time around I had more of a personal, vested interest. I was influencing people to join me in a new venture and one that was unchartered even to me. I was uncomfortable with this type of responsibility and this is where I realized for the first time that a leader has to put themselves first before their team. I had to believe most in myself (note: hard to think that this is even a question in my head, but it is). I had to deal with my doubt, doubters and naysayers and then turn around and encourage others to follow my path knowing they could encounter the same stuff I just forged through.

I have found my leadership has come to life by being my best self and going through so much personal development that there is no doubt about what I am doing here. Clarity, focus and motivation starts by looking inward so that you can do great things outside of yourself. My leadership comes to life when I encourage others to dream big, support their decisions and push through the disappointments – much like I do. I’m so thankful I’ve discovered this and tapped into it. It’s serving me well in my new venture as an entrepreneur and as a new mom to two little boys (note: We became parents last July. Yay for adoption!). I look forward to continuing my journey in developing my leadership. I encourage you to discover what makes you tick, so that you can be your best self and be the leader you are called to be.

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